In the Sevedsplan neighborhood of Malmo, the third largest city in Sweden, there are two adjacent walls that used to be grey and dreary. Now they’re full of life and art!
We’re always on the lookout for stories of artists embarking on missions (especially when it’s for social good!) so we were really excited when Dan Sapunar shared with us how he and a group of artists connected and revitalized a neighborhood through a grassroots street art project.
Sevedsplan (also known as Seved) is a diverse neighborhood with people from the Middle East, Africa, Latin America… A place with such variety in food choices and friendly outgoing people deserved a physical makeover for some of its drearier-looking buildings so that the infrastructure would match the liveliness of the atmosphere. Danielle Wedin sought out the owner of a sizeable housing building and pitched the idea of adorning the exterior walls with massive murals.
The idea received a go-ahead. A group of artists (Dan Sapunar, Kalle Heijkensjöld, Ola Kalnins, Finsta, Andreas Källberg, Robbin Carlzon, Pontus Persson and Andreas Solstråle) got together with the residents of the building and the surrounding area to brainstorm what kind of artwork they’d like to see. As the painting progressed, all these different elements and ideas came together in a synergic freestyle fashion. Thematically, graffiti-style letters and characters dominate the three-storey tall images. The two perpendicular walls are a study of contrasts: one side is composed of warm colors and the other of cool colors. From a distance, the two opposing components balance each other out, while up close, the multi-layered graphics complement each other and showcase the melding of seemingly disparate elements. It’s metaphoric, it’s attention-grabbing, and ultimately it’s all about perspective.
Futuro Berg captured some video footage of the action.
The project was part of Color Invasion, an initiative aiming to make Malmo a more vibrant city and to connect its residents through various events and workshops. It’s certainly working – this building is cherished by those living in the area, has been called Sweden’s most colorful house, and attracts visitors from all around.
Drop by the Color Invasion website if you’re curious about what else these young creatives are up to.