2014 was a big year for us. The most significant change was our rebranding from GelaSkins to Nuvango. Turns out rebranding is hard - harder than we had imagined.
First there was confusion: “Who are you and what have you done with GelaSkins??!!”
Then came acceptance: “Oh, it’s the same great stuff made by the same great people. Cool, I guess…”
And finally, excitement: “I dig the new brand, guys. Now that you’re selling more art prints than ever and prepping several awesome lines of cool stuff, I can see why you felt that you’d outgrown your roots as a tech accessory maker.”
Yes, the rebrand was hard, but the work under the hood was much harder. Our new website is the culmination of years of work designing and developing a new platform for artists. We’ve achieved our goal to let artists create and manage their own products easier and faster than ever before. The launch itself was relatively painless and the feedback has been both enthusiastic and extremely helpful. We’re working to incorporate the suggestions and give our artists even more control over their art and products.
Speaking of products, we’ve got ‘em. We’re about to take the lid off our new apparel line, which we couldn’t be more excited about. We’ve been taking our time, but we didn’t want to just copy what everyone else is doing and we think it will be worth the wait. Stay tuned.
We’re also very grateful and appreciative of the support we’ve received from you, our loyal art lovers. Whether you’ve been with us for the long haul since our GelaSkins days or you’ve stumbled across us more recently as Nuvango, we hope you like what we’ve got in store for 2015.