748 million. That’s the number of people who don’t have clean water. Approximately one out of every nine people of the world’s population lives in conditions where the only water nearby is polluted and contaminated, where fetching water involves trekking for miles with extremely heavy containers, where hours are spent waiting in line for a turn at the well… charity: water seeks to change that. One of the organization’s key differentiators is its emphasis on design. Subscribing to one of the central tenets of good design, its aims are simple, achievable, and have the potential to create massive improvements: to bring to communities things like freshwater wells, rainwater catchments and sand filters. Viktoria Harrison, Creative Director, offers us a glimpse into charity: water’s culture of design in our video interview:
Why tackle water (first)? It’s a fundamental need of human life, a need that many of us take for granted. Yet “in Africa alone, people spend 40 billion hours every year walking for water” (“Why Water?“). How do we even begin to visualize what 40 billion hours look like? A person with a life expectancy of 75 years will have only approximately 657,450 hours over the course of their entire lifetime. The potential impacts of improving conditions are enormous – for each dollar invested “in safe drinking water and sanitation[,] the World Health Organization (WHO) estimates returns of $3-$34, depending on the region and technology” (UN Water).
In addition to their culture of design, charity: water is set apart by their commitment to accountability and transparency. 100% of donations are used to fund projects. Every dollar raised is tracked, so that donors can check on the effects of their contributions. charity: water has been inspiring us for years with their designs; let them inspire you too. We think they’re doing fantastic work and making a real difference in the world.